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1. Cover Page.
Give your contact information and a one-paragraph summary of your business plan.
2. Problem Statement.
Describe the problem in the market, and why that problem needs to be solved by your company.
3. Proposed Solution to the Problem.
Describe your solution, why it works, and why the market will want to buy it.
4. History and Background of the Market, Product and Technology.
Demonstrate that you know the market. Show that you have expertise in this business.
5.1 Describe the products or services to be sold.
5.2 Define the market(s) and what groups are in the market(s).
5.3 Define the size and location of the market(s).
5.4 Discuss the potential purchasing power of the market(s).
5.5 Discuss what kind of cooperation with other firms and individuals will be needed to make your business a success.
6.1 Discuss your sales methods.
6.2 Discuss your sales staff.
6.3 Identify the customers. Show orders received, expected shipment dates, and expected revenues.
Discuss the management of the company. Describe how and why you are able to manage the company and its operations. Identify the managers with brief biographies.
8.1 Describe your company's current situation, structure, date of inception, date of incorporation and ownership.
8.2 If your company is a startup, describe the proposed form of the company, and who will be investing in and owning the company.
8.3 If your company is reliant on a technology, describe that technology and how it will be utilized.
9. Financial Information.
In this section you need to use both a text description of your business and a spreadsheet presentation.
9.1 Show the expected sales and expense figures. If you can, show the sales figures by customer.
9.2 Describe the amount currently invested in your company, and by whom. Identify investors and lenders.
9.3 Describe the amount of funding sought. If you are seeking a loan, discuss the term of the loan.
9.4 Describe the expected use of the proceeds of the loan or investment, and the effect on the company. Describe how and where the funds will be utilized.
Discuss the competition to your product, service and company. Describe how your product, service and company can compete.
11. Risk analysis.
Discuss the risks, which may affect your company, lenders or investors.
12. Exit Strategy.
Describe the expected future of the company, such as a sale, buyout, IPO or continued operations.
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